We want to make sure that you have food to eat – forever.
We've been putting you, our consumers, at the heart of everything we do for generations. That's why most families are familiar with our great tasting products.
But there is more to Birds Eye than great tasting products. We also take care that we bring you food that has been sourced responsibly and ethically - and we have been doing this for years. Why is this so important? Well, today, there's widespread concern about the ways we are all affecting our planet - its natural weather systems and its ability to provide us with the resources we need to live. This is having an impact on our ability to feed our increasing populations and is a source of great focus by policymakers and responsible companies.
For a long time, Birds Eye has recognised this delicate balance of nature and the Earth's ability to supply us with food. Forever Food is our unique Sustainable Development programme - it's our positive contribution to the challenges we're facing.
Pioneering Sustainable Development
We pioneered freezing technology to extend the shelf life of food decades ago. Whilst working to lock in freshness and nutrients we revolutionised out pea harvest-to-freeze time to be less than 2 1/2 hours.
Today families eating frozen food can choose to serve as much food as they need at any one time. This reduces food wastage in homes across the land thanks to our pioneering work in frozen food.
In looking to bring you food in a more responsible way, we've introduced ground-breaking sourcing and buying methods over the last 10 years and are still pioneering the way forward.
We've developed real world solutions that take great care to reduce the impact we have on the land and in the sea as we bring you food to eat forever. This is our story - how we're working to bring you food responsible, caring manner. Forever.
As you explore this site, you'll discover from regular visits the many Forever Food steps we're taking - there are over 125 of them - on our Forever Food Journey - and we aim to help you gradually understand the fragile nature of our food resources and how this relates to our daily lives.
Do you have a question?
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What does Sustainable Development Mean to Birds Eye?
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Sustainable development is most commonly defined as meeting the needs of the present without jeopardizing the ability of future generations to meet their own needs. That's why we're calling our programme 'Forever Food', we're making sure that the way we produce food for consumers today will allow our children and children's children to harvest the Earth's food resources as well.
