Caring for our environment

It is commonly accepted that the Earth is affected by the impact of human activity as we go about our daily lives. Today, there is wide recognition of the challenges of Climate Change, in addition, whilst the global population continues to grow, the Earth's resources remain under stress as our global populations grows.

We are concerned about the future of the Earth because like you we care about future generations, which is why we strive to run our business in a responsible manner to meet this need.

We work daily to take due care with the impact we have on the environment as much as we practically can at any given time. We call this responsible management.

In some cases we have a neutral impact on the environment whilst in others we are reducing our impact. Overall our Forever Food Journey is designed to have a net positive impact on the earth over the 2010-2015 period. You can see our targets as you explore the site.

As Birds Eye business involves the preparation of high quality frozen foods, you won't be surprised to learn that we use water.

We use it in the preparation of ingredients and it's a vital part of our manufacturing processes, helping us maintain the highest levels of hygiene in our production facilities.

But water is a precious resource and we believe it's important to conserve as much of this natural resource as possible. That's why we've put a structured programme for water conservation into place and we're working with key players to raise its profile in production processes across our industry.

We're always reviewing the amount of water we use, and looking for ways to be more efficient - without comprising health, hygiene or safety.

By 2020, we'll have reduced the amount of water we use in production by 20%, compared to 2007.

You asked us:

What does Sustainable Development Mean to Birds Eye?

Sustainable development is most commonly defined as meeting the needs of the present without jeopardizing the ability of future generations to meet their own needs. That's why we're calling our programme 'Forever Food', we're making sure that the way we produce food for consumers today will allow our children and children's children to harvest the Earth's food resources as well.