Treating everyone fairly

Being fair and honest and caring for people and the communities in which we operate is just as important to us as being ever mindful of nature's resources and the environment.

At Birds Eye, this is what we mean when we say we work hard to conduct our business in a legal and socially responsible manner. This applies to all our products that are either manufactured locally or in communities further afield.

Over the next few pages we hope you will see how we work to ensure ethical sourcing practices are maintained across our business operations and how we communicate our nutritional standards in a clear manner to help you make informed choices when buying our food.

It's important to know which foods are good for you, and how they can play a part in helping your family achieve a balanced diet and healthy lifestyle. We think you are entitled to have the facts about the nutritional values of the food you eat - and that those facts should be easy to understand. That's why we label all of our products using Guideline Daily Amounts (GDAs) in all markets where these are understood by consumers.

GDAs are an indication of how much energy, sugar, fat, saturated fat and salt should be consumed to maintain an average, healthy lifestyle and balanced diet. There are always exceptions - an athlete, for example, will consume higher amounts of carbohydrates than an elderly person - but GDAs are widely recognised as being a useful benchmark for men, women and children to use in compiling their diet.

We show the nutritional content of our foods as a percentage of the GDA. For example, our Chicken Curry contains just 0.5g of salt - which is only 8% of the GDA :

And to make it even easier, we make sure our Captain Birds Eye range of foods has the GDAs for 5 - 10 year olds clearly marked on the packaging:

You asked us:

What does Sustainable Development Mean to Birds Eye?

Sustainable development is most commonly defined as meeting the needs of the present without jeopardizing the ability of future generations to meet their own needs. That's why we're calling our programme 'Forever Food', we're making sure that the way we produce food for consumers today will allow our children and children's children to harvest the Earth's food resources as well.